Farm Home: Telling The Right Story
Marketing Details
Welcome to the beautiful Bell Buckle, TN. This was a home that my amazing wife Katie and I got the opportunity to list for a client who became a good friend of ours. Katie help them find this home to buy a little over 2 years previously. The clients decided to move out to California and wanted to sell. Even though they had already gained good equity in their home, this was a very specific type of property and need very specific marketing because even in a great market like Nashville, his home could sit for a while.
With 13 acres, the owner of the home decided to make this into a farm that would bless veterans. We decided to capture their vision on film for the home that would give new buyers a good representation of how it would feel living there. In fact, once it sold, the new buyers along with other people who made offers on the home all decided to keep the animals, and even added more! Once we created the story of the home, we launched it on Facebook and ran an ad campaign that generated new potential clients and over 25,000 views on the video itself just on Facebook. It took a few months on this property, but the marketing got us dozens of great showings and offers. There was a two month period BEFORE we took over the listing and marketing where the home sat on the market for 2 months, without one showing. In the end, after multiple offers and showings, we received a great offer, with equity gain of approx. $70k in just two years.
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